Skip to content

Inflation's Impact on UK Parents' Back-to-School Shopping in 2022

This blog explores how UK parents are preparing for their kids to go back to school this fall - such as buying second-hand, cutting back spending, etc.

insights blog cover back to school pencils

Jan 29, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Get in touch

quantilope surveyed 400 parents in the UK with a child under the age of 18 to understand how they are preparing to send their child(ren) back to school this fall despite inflation's rising costs of goods.

 

This study is part of quantilope's new series of mini studies aiming to capture quick, relevant insights among timely topics or events. 

 

This quantilope mini study found that 57% of parents plan to shop second-hand for back-to-school items such as clothes, accessories, supplies, etc., to save money. To further save money, 77% report cutting back their spending in other areas to get their kids ready to head back to school.

 

When probed further on which particular areas these parents are cutting back spending in, categories such as 'days out', 'vacations/travel', 'dining out', 'meal takeaway', 'entertainment', 'food shopping/groceries', 'alcoholic drinks', 'clothing/shoes', and 'stationary' were among the top-mentioned areas. 

 

To see this data represented visually in quantilope's automated charts, access the Back-to-School Insights Dashboard here

Get in touch to learn more!

Latest Articles

Accelerate Consumer Insights with quantilope's Market Research Platform

Accelerate Consumer Insights with quantilope's Market Research Platform

Discover quantilope's market research platform combining advanced methodology, automation, and real-time tracking to deliver actionable co...

quantilope Partners With Brainsuite For AI-Driven Marketing Effectiveness!

quantilope Partners With Brainsuite For AI-Driven Marketing Effectiveness!

quantilope has partnered up with Brainsuite - a leading AI platform to predict and maximize an asset's marketing effectiveness before it go...

Market Research Methods: Advanced Data for Strategic Business Decisions

Market Research Methods: Advanced Data for Strategic Business Decisions

Discover how automated market research delivers fast insights and transforms complex data into actionable, strategic business decisions.