quantilope at Quirk's NY 2021
Join quantilope at Quirk's New York 2021 from November 2nd - November 3rd!
Agenda: hhttps://www.thequirksevent.com/schedule/#day-1
Presentation: Tuesday, November 2nd at 1:45 - 2:15pm EST
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Humanizing insights at scale: The marriage of quant and quant
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.
In this session, quantilope will also sneak peak its new qualitative research solution inColor.
Key Takeaways:
- Learn the “humanizing insights” framework to drive impact through research.
- Learn how to combine qual and quant data to create better products for your customer.
- Meet inColor, quantilope’s new qual research solution.
Speakers: Tom Fandrich, PhD, Co-Founder & CCO at quantilope & Jenny Lewis, Director of Sales at quantilope
Presentation: Wednesday, November 3rd at 9:15 - 9:45am EST
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Agile Leadership: Embracing a new leadership style
Join Women in Research’s Dana DiGregorio along with Pierre Bouvard, chief insights officer of Westwood One; Ramiro Davila, senior manager, head of insights and analytics of Pepsi South; and Johanna Azis, head of marketing at Quantilope, for a conversation about what successful leadership looks like in the face of enormous shifts in the way we work. Drawing upon insights from our recent global industry study “Inside the Researcher Mindset,” we will explore leading through work/life integration, healthy balance in the workplace, growing collaborative teams and adapting to employee needs and expectations around inclusivity, diversity and empathy. Let’s hear from leaders who have embraced change, been agile in adapting, and learned new ways to manage in our new normal.
Speakers: Johanna Azis, Head of Marketing, U.S. at quantilope, Pierre Bouvard, Chief Insights Officer at Cumulus Media | Westwood One, Ramiro Davila, Senior Manager, Head of Insights and Analytics, South Division at PepsiCo, and Dana DiGregorio, NYC Chapter lead at Women in Research (WIRe)
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