Skip to content

Client Case Study: DraftKings Runs Seven Advanced Studies in One Month

This client case study showcases how DraftKings ran 7 advanced research projects with quantilope in the month of April 2021 alone.

draft kings client case

Jan 29, 2024

DraftKings, a daily fantasy sports contest and sports betting operator, leveraged quantilope's platform to run seven advanced research studies in a single month of 2021 alone. 

 

This frequency of research is just a glimpse into DraftKings' ongoing partnership with quantilope, a combination of both managed and DIY services.

 

Check out what they had to say in our latest client case study below: 

 

 

"quantilope’s DIY + Managed Service combination has been a real game changer for our team! As a small team, it has been great to lean on quantilope’s expertise and guidance for more complex studies while our team continues to tackle the everyday requests. We are able to turn around more projects in less time, which ultimately means we can provide more insights across the business to drive impact.”

 

- Victoria Kidder, Director of Brand & Customer Insights at DraftKings

 

 

Download the case study below for the full story.

Download the complete case study now!

Latest Articles

Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics

Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics

Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually drive bran...

Two Years of Integrated AI Driving Real-World Research Innovation

Two Years of Integrated AI Driving Real-World Research Innovation

Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative extension of you...

Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst

Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst

Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking research for...