Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.
Presentation: Ad Kings: Lessons in effective advertising during crisis
Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact