Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Jan 29, 2024

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Presentation: Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact

Access the Ad Kings Insights Dashboard now!

How Do I Choose a Brand Health Tracking Tool for CPG Brands?

Selecting the best brand health tracking tool for Consumer Packaged Goods (CPG) brands: key features, brand health metrics, and brand track...

Hands-on Guide: Turning Mental Availability Insights Into Marketing Actions

This report is a hands-on guide for marketers looking to measure, diagnose, prioritize, and activate Mental Availability insights for strat...

quantilope's Brand Growth System for Insights Leaders

This report guides insights leaders through quantilope's Brand Growth System: a way to continuously explore, activate, and monitor insights...