GRIT Report confirms automation and agility as today's market research hot topics.
Greenbook has published its latest GRIT Report confirming that new technologies, automation, and agility are the top-of-mind topics for market researchers today.
Greenbook has published its 25th GRIT Report (Greenbook Research Industry Trends). The 140-page report examines the challenges and opportunities across the entire mark research space. New technologies, automation, and agile approaches are the topics attracting the most attention in the insights industry. The need for speed and the availability of data are among the greatest challenges felt by insights managers.
The GRIT report also ranks the Top 50 Most Innovative Companies across multiple categories relevant to the market research industry. Quantilope earned it's spot among the Top 50 Most Innovation Technology Suppliers.
The full GRIT Report can be downloaded free of charge here.