Using a MIAT To See What Consumers Really Think About 6 Major Airlines

airline miat syndicated study insights

Pack your bags for a journey through consumers' implicit associations with six major airlines! 


Using quantilope's multi implicit association test (MIAT), we asked n=451 respondents for their implicit associations with Alaska Airlines, American Airlines, Delta Airlines, JetBlue Airways, Southwest Airlines, and United Airlines. 


A MIAT is based on the speed of reaction time, meaning the faster a respondent makes an association with an airline, the quicker that association appears in the final data set. Through a rotating screen of associations (i.e. comforting, reliable, efficient, eco-friendly, adventure, etc.) respondents could choose the airlines they associate with those traits. For the best user experience, respondents saw a random selection of four (out of the six) airlines tested, with the option to choose a minimum of 1 airline and a maximum of all four airlines for any given association. 


This study was the first to test quantilope's new MIAT method - a revamp of the previously-available MAT method. The MIAT now makes this implicit test mobile-ready (as shown below), creating an enhanced user experience with an improved training module for respondents. Additionally, the method is even easier to set up than before - requiring just a few clicks. 


Airline MIAT



To explore the implicit associations for each major airline, access the dashboard below! 

Access the airline MIAT insights now!

Related Posts

What Are Quantitative Survey Questions? Types and Examples
Read More
Soda: A Seasonal Drink? Explore Three Waves of Brand Health Tracking
Read More
Ad Copy Testing Surveys: Example Questions and Use Cases
Read More
quantilope Ranks Among GRIT's 2023 Top 10 Most Innovative Suppliers
Read More