Category Understanding With quantilope: The Cannabis Industry

(String: https://www.quantilope.com/hubfs/Cannabis%20category%20understanding.png)
category understanding study cannabis plant

In this category understanding study, we explore who's getting high - and why. 


 

Category understanding studies aim to provide context into a category as a whole, including who's using products/services in the category, their motivations for doing so, when/where/how they're using category products, and more. 

 

We narrow in on the cannabis industry to learn from both users and non-users of cannabis products. We ask questions like: Who are cannabis users? What forms of cannabis are they consuming/using? What time of day do they consume/use cannabis - and where? What are the benefits of cannabis? Why do non-users stay away from it? 

 

We cut these metrics by various demographic cuts, such as generation, gender, and region for a detailed glimpse into the category. We also go a step further to include an automated segmentation analysis, producing three distinct cannabis segments. 

 

Access the dashboard below to learn what these insights might mean for your cannabis-related business, how to target cannabis users and non-users, or simply to learn more about category understanding studies in general. 

Access your dashboard now!

Related Posts

Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?
Read More
quantilope Launches a Modernized Brand Health Tracking Solution
Read More
A Refreshing Take on Soda Brand Health Tracking
Read More
What Are Traditional Omnibus Surveys? (+10 Reasons They're Not Effective)
Read More