Skip to content

Category Understanding With quantilope: The Cannabis Industry

This category understanding study covers who cannabis users are (including three distinct segments), their motivations, detailed usage, and more.

category understanding study cannabis plant

Jan 29, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

See quantilope in action

In this category understanding study, we explore who's getting high - and why. 


 

Category understanding studies aim to provide context into a category as a whole, including who's using products/services in the category, their motivations for doing so, when/where/how they're using category products, and more. 

 

We narrow in on the cannabis industry to learn from both users and non-users of cannabis products. We ask questions like: Who are cannabis users? What forms of cannabis are they consuming/using? What time of day do they consume/use cannabis - and where? What are the benefits of cannabis? Why do non-users stay away from it? 

 

We cut these metrics by various demographic cuts, such as generation, gender, and region for a detailed glimpse into the category. We also go a step further to include an automated segmentation analysis, producing three distinct cannabis segments. 

 

Access the dashboard below to learn what these insights might mean for your cannabis-related business, how to target cannabis users and non-users, or simply to learn more about category understanding studies in general. 

Access your dashboard now!

Latest Articles

Capture Real-Time Feedback With quantilope's Open-End AI Probing

Capture Real-Time Feedback With quantilope's Open-End AI Probing

quantilope launches an AI probing feature for open-end responses!

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

This article highlights how to lean on Consumer Intelligence to guide and inspire innovation efforts that will resonate with real consumer ...

New Features for Text Analytics with Launch of Open-Ends Intelligence!

New Features for Text Analytics with Launch of Open-Ends Intelligence!

quantilope has launched a new suite of features for leveraging open-ended feedback, including an improved Topic Analysis and tracking topi...