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quantilope Gears Up For Quirks Brooklyn 2020

quantilope is taking over booth 505 at Quirks Brooklyn in just a few weeks! Come stop by to meet the team and learn all about our market research platform.

Jan 29, 2024

quantilope is taking over booth 505 at Quirks Brooklyn in just a few weeks! Come stop by to meet the team and a hands-on experience for how our platform can deliver advanced market research results in 1 - 5 business days.

 

Quirks Brooklyn
March 3rd - 4th, 2020
New York Marriott at the Brooklyn Bridge 

 

Hear us speak on Wednesday March 4th at 1:00 PM.

 

The implicit playbook: Develop a competitive advantage by appealing to your consumer’s subconscious

 

The Implicit Playbook is a step-by-step guide for marketers and insight managers to develop a competitive advantage with a deeper understanding of their consumer’s subconscious. In this session, quantilope Co-Founder Thomas Fandrich will provide insight into what implicit/System 1 decision-making is and how it affects your consumer’s purchasing behaviors. Attendees will leave with tactical takeaways for how to implement implicit/System 1 market research and uncover subconscious associations with your brand, products and marketing communications.

 

Key Takeaways:

  1. A three-step framework to implement and optimize the effect of implicit research for your brand
  2. The impact of a consumer’s subconscious decision making on purchasing behavior
  3.  A demonstration for how your brand can easily access implicit research

 

Topic(s) Covered:

  • Emotional measurement (neuroscience/eye-tracking)
  • New techniques – qualitative and quantitative
  • Automated research

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