As an insights leader, a key part of your job is to drive brand growth through verified consumer data. Without a system in place to guide your insights process, you can easily invest in the wrong initiatives, focus on the wrong areas, and lose track of valuable consumer insights that would otherwise be iterative brand knowledge.
This report highlights how quantilope's Brand Growth System helps insights leaders explore, activate, and monitor insights through a system that feeds right back into itself. The system leverages automation, advanced methodologies, and AI-driven solutions to make ongoing brand insights quick, reliable, and actionable.
The phases of the Brand Growth System "Flywheel" 🔁
Exploring |
Activating |
Monitoring |
|
Researching what brings consumers to your category, which brands consumers think of in your category, and where there are category whitespace opportunities to stand out. |
Putting your consumer insight research into action through creative testing, pricing research, portfolio analysis, package testing, etc. |
Tracking consumer feedback and reactions to your activations, be it packaging prototypes or campaign ideas. These insights feed right back into the exploration stage to further refine, activate, and monitor impact. |
Access the report below to leverage quantilope's Brand Growth System as an Insights Leader!
Frequently Asked Questions
What is quantilope's Brand Growth System, and how does it differ from traditional tracking?
quantilope's Brand Growth System moves beyond standard brand funnels by leveraging a Better Brand Health Tracking (BBHT) approach rooted in evidence-based science out of the Ehrenberg-Bass Institute. It focuses on metrics like Mental Availability and Category Entry Points (CEPs) to deliver real-time, actionable indicators that predict future market share.
How does the system help insights leaders target non-buyers and unlock new revenue?
By analyzing Category Entry Points (CEPs), the system isolates the specific mental triggers and buying situations that lead consumers to a category in the first place. This helps insights teams uncover exactly why non-buyers are choosing competitors and how to tailor strategic initiatives to convert them.
What is the turnaround time for data access and launching new tracking waves?
quantilope's consumer insights platform provides real-time access to data and automated charting, completely removing the traditional 6-to-8 week agency waiting period. Insights leaders can re-field subsequent waves with a few clicks, instantly and automatically updating existing dashboards and reports for anyone with access across the organization.
Can you customize advanced research methodologies within the tracking framework?
Yes, the system seamlessly integrates full customization across a suite of 15 automated advanced methods like MaxDiff, Conjoint, and Implicit Association Tests. This flexibility allows insights teams to easily swap or add metrics as business goals pivot without losing historical benchmarks.
How does AI enhance the efficiency of an insights team using this system?
quantilope’s integrated AI co-pilot, quinn, handles time-consuming manual tasks like survey drafting, data cleaning, and chart reporting. This drastically reduces the operational burden, allowing insights leaders to spend less time number-crunching and more time advising on strategy.
What are "Category Twins," and how do they add value to brand tracking data?
quantilope's Category Twins are synthetic consumers generated directly from your live, unique tracking data that automatically refresh with each new wave of research. They serve as an always-on, 24/7 virtual focus group for insights leaders to safely pressure-test new creative concepts and hypotheses before spending a dime (i.e. in the exploring and activation stages).
