quantilope's Katharina Weiß named to CIRQ's Board of Directors

We're excited to share that quantilope's Head of Global Research Consulting, Katharina Weiß, was recently named to CIRQ's Board of Directors! 

CIRQ, the Certification Institute for Research Technology, is an accredited, independent, and impartial body that actually 'checks the homework' when it comes to ISO certifications in the Market Research Industry. While ISO (the International Organization for Standardization) sets the global benchmarks for safety and reliability, CIRQ ensures companies actually live up to them.

Prior to Katharina joining the board, quantilope went through the rigorous process to earn its ISO 20252 certification as a commitment to data quality. To dive deeper into what these standards mean for the industry, quantilope's VP of Client Development, Katelyn Ferrara, recently sat down with Katharina for a candid discussion.

Below, Katharina shares her insight into the importance of certification, how CIRQ provides a framework for excellence, and how emerging technologies like AI are reshaping the future of data quality.