Skip to content

Lessons Learned from Two Years of Generative AI in Market Research

Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI.

Headshots of webinar speakers Jannnik & Bea

Feb 02, 2025

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Access the recording

Since the launch of ChatGPT, there's been significant excitement, curiosity, and even skepticism surrounding the impact of AI on insights professionals.

In this webinar recording, hear from experts Jannik Meyners, Senior Director of Data Science at quantilope, and Beatrice Capestany, Senior Director of Solutions Consulting, as they review a variety of lessons on what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI.

They explore the "Insights AI Curve" quantilope has developed and reveal key learnings, from initial expectations to real-world applications and user feedback. Discover how these lessons can be applied to your own AI initiatives for better research outcomes.

 quantilopes AI Insights Curve

Download the webinar recording below!

Access the webinar recording!

Latest Articles

quantilope’s Mental Availability Norms Add a Contextual Layer to Brand Health Insights

quantilope’s Mental Availability Norms Add a Contextual Layer to Brand Health Insights

Mental Availability Norms are reference points built on quantilope's extensive dataset, adding broader industry and regional context to bra...

Vita Coco & quantilope: Conquering The Market Through Consumer Consumption

Vita Coco & quantilope: Conquering The Market Through Consumer Consumption

How Vita Coco targets high-converting consumption moments through automated Category Entry Point mapping to drive real-world sales growth.

A High-Profile Partnership Built on the Gold Standard in Tracking

A High-Profile Partnership Built on the Gold Standard in Tracking

How Saatva leveraged quantilope's brand tracking approach to validate a high-profile sports partnership.