Lessons Learned from Two Years of Generative AI in Market Research

Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI.

Headshots of webinar speakers Jannnik & Bea

Feb 02, 2025

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Since the launch of ChatGPT, there's been significant excitement, curiosity, and even skepticism surrounding the impact of AI on insights professionals.

In this webinar recording, hear from experts Jannik Meyners, Senior Director of Data Science at quantilope, and Beatrice Capestany, Senior Director of Solutions Consulting, as they review a variety of lessons on what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI.

They explore the "Insights AI Curve" quantilope has developed and reveal key learnings, from initial expectations to real-world applications and user feedback. Discover how these lessons can be applied to your own AI initiatives for better research outcomes.

quantilopes AI Insights Curve

Download the webinar recording below!