Lunch & Learn: How to Easily Set Up a Conjoint in Minutes

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During quantilope's Lunch & Learn, viewers enjoyed lunch (on us!) while learning how to quickly and easily set up a Conjoint analysis in the quantilope app!


Wednesday, August 25, 2021 at 12:00 PM - 12:30PM EST

Access the recordings below!

 

The session covered how to set up a Conjoint in the quantilope app (e.g., creating custom attributes and levels, using the pricing attribute, inputting images/brand logos) and analytic outputs, including:

  • Creating market scenarios
  • Attribute importance
  • Part-worth
  • Share of preference
  • Interpolating price points
  • Product improvement
  • Price response function
  • Product switching

                                                                                                     

Hosted by: Michael Springer             Screen Shot 2021-08-11 at 3.10.33 PM

Senior Research Consultant at quantilope

 

Michael is a Senior Research Consultant and team lead at quantilope’s New York office, helping clients automate research to achieve fast, substantive insights. He has a decade of market research experience supporting CPG, FiServ, and retail businesses across strategic and tactical initiatives, both in domestic and international markets. Prior to joining quantilope, Michael held roles as a research director at RTi Research and Directive Analytics. Michael holds an MBA from Indiana University, with a focus on strategy and marketing.

 

Access the Recordings Now!

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