Lunch & Learn: How to Easily Set Up a Conjoint in Minutes
During quantilope's Lunch & Learn, viewers enjoyed lunch (on us!) while learning how to quickly and easily set up a Conjoint analysis in the quantilope app!
Wednesday, August 25, 2021 at 12:00 PM - 12:30PM EST
Access the recordings below!
The session covered how to set up a Conjoint in the quantilope app (e.g., creating custom attributes and levels, using the pricing attribute, inputting images/brand logos) and analytic outputs, including:
- Creating market scenarios
- Attribute importance
- Share of preference
- Interpolating price points
- Product improvement
- Price response function
- Product switching
Hosted by: Michael Springer
Senior Research Consultant at quantilope
Michael is a Senior Research Consultant and team lead at quantilope’s New York office, helping clients automate research to achieve fast, substantive insights. He has a decade of market research experience supporting CPG, FiServ, and retail businesses across strategic and tactical initiatives, both in domestic and international markets. Prior to joining quantilope, Michael held roles as a research director at RTi Research and Directive Analytics. Michael holds an MBA from Indiana University, with a focus on strategy and marketing.