Launching a new product or introducing new flavors, colors, and/or styles to existing product lines can be complex and expensive. Before development begins, brands must fully understand consumer preferences and their willingness to purchase new product concepts.
In this webinar, Thomas Fandrich, co-founder of quantilope, and Kerstin Reimer, Senior Specialist Science & Automation discuss how brand and insights managers can optimize product and media portfolios by using an automated TURF research methodology.
Example TURF Market Research Questions:
-What – and how many – new product/services should Unilever add to extend Dove’s product line for optimizing purchase potential?
-What new flavor of Glossier’s Balm Dotcom lip balm will increase their reach of unduplicated consumers?
-What mediums should Adidas advertise on to reach the widest suburban audience?
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