quantilope Expands Capabilities With a Fully Automated TURF Method

quantilope has introduced a fully automated, customizable, TURF module to its range of capabilities. The announcement follows demand from clients in both the US and Europe to access a quicker, easier-to-use, process for TURF analysis in their market research projects.

Total Unduplicated Reach and Frequency (TURF) is used in market research to assess the performance potential of new products and marketing campaigns by identifying the product or media combinations that reach the greatest number of consumers. The method uses complex data, typically involving multiple software systems and weeks of analyses. However, with quantilope, clients will now be able to launch, analyze, and report their own TURF projects, based on state-of-the-art preference measurement (MaxDiff), in a few days.

“Adding TURF to our list of automated methods continues quantilope on our path to empower insight managers to embrace agile paces of work,” noted Thomas Fandrich, Co-Founder and US Managing Director at quantilope. “Our Agile Insights software is building the future of research, rooted in speed, flexibility, and cost efficiency for our clients.”

Potential applications of quantilope’s automated TURF simulator:

-What – and how many – new products/services should Unilever add to extend Dove’s product line for optimizing purchase potential?

-What new flavor of Glossier’s Balm Dotcom lip balm will increase their reach of consumers?

-What mediums should Adidas advertise on to reach the widest suburban audience?

Alongside the release, quantilope has announced an exclusive opportunity for 10 brands and other organizations to pilot the new automated method through their TURF Master Program.

The program includes a complimentary TURF research project and access to quantilope’s research consultants. Interested participants are encouraged to reach out to johanna.azis@quantilope.com for more information.

Follow the link below to register for quantilope’s webinar on how you can use TURF to optimize your product line - https://attendee.gotowebinar.com/register/365275755314941708