In this client success story, learn how Coles shifted away from a traditional brand tracking approach to better understand their consumers.
Coles, a leading Australian supermarket retailer, was drawn to quantilope's Better Brand Health Tracking (BBHT) solution as a way to go beyond Physical Availability (i.e. how easily shoppers can find products on shelves). With BBHT, Coles could instead focus on underlying shopper motivations, like what brings shoppers to their stores in the first place (Category Entry Points (CEPs)), and which brands they look for when they get there (Mental Availability metrics).
We tend to have a lot of metrics when it comes to measuring Physical Availability of our brands but Mental Availability was lacking. I was interested in CEPs because of the potential they could provide us.
- Amanda Cahill, Senior Customer Insights Manager at Coles
This Coles success story highlights BBHT's modernized and actionable nature, giving brands a new way of thinking about their customers.
To read more about how Coles leveraged quantilope's platform and its BBHT solution, check out the full client success story below!
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