How We Integrate AI Into Our Daily Roles at quantilope

The rise of AI has transformed how the tech and market research industries think about speed and efficiency. As a result, conversations have become centered around maximum output and unparalleled speed.

At quantilope, we view the rise of these technologies a bit differently. Especially as it relates to AI in market research, we prioritize thoughtful application over hype. 

We see AI tools in the workplace as helpful support for our daily tasks, not a source of pressure to keep up with an impossible pace. We believe the true power of AI lies in how it elevates our people—from streamlining daily tasks to inspiring new ideas. This viewpoint directs our adoption of AI tools in market research, selecting those that enhance thoughtful work instead of replacing human expertise.

Key Takeaways:

Table of Contents

• Empowering our teams from any starting point
• One central idea, shared across an ocean
• How do I integrate AI into my market research workflow?
• Why this matters for your career

Empowering our teams from any starting point

We're all at different starting points and levels of expertise when it comes to AI tools, and that's 100% okay. Our goal isn't to turn everyone into an AI expert by Monday morning. Our aim is for everyone to develop enough curiosity to move beyond their comfort zone, seek guidance when needed, and strive to improve slightly every day. We focus on how to use AI responsibly and make using AI approachable for every teammate in their own way.

At quantilope, AI is a powerful engine that fuels our daily workflows across every department. Although our product and engineering teams are deeply immersed in the technical aspects of AI, we want everyone at quantilope to feel just as confident and empowered — even if they're starting from the very bottom.

One of our favorite visualizations is the "AI Mountain." The idea is simple: we're all on the same mountain, but starting at very different altitudes.

• The Summit: The power users. They've mastered the peak and are already setting sights on the next one.
• The Climbers: They're on their way. They sometimes stumble or navigate obstacles, but they're moving up.
• The Base Camp: They're ready to get started, they just need a little guidance to get going.
• The Wellness Hotel: They're not yet on the move, feeling comfortable right where they are.

If you can picture yourself at any point on the AI mountain, even if you're at the Wellness Hotel, that's good enough for us. It doesn't matter how much of an expert you are already. It matters how open you are to learning new ways of working with AI in market research to be better, faster, and more efficient in your day-to-day tasks.

One central idea, shared across an ocean

From our Hamburg headquarters to our NYC office and all our remote work locations in between, we make sure our mindset around AI is clear:

• We share resources with one another
• We talk openly about obstacles and learnings
• We support one another in learning new ways of working

During onboarding, new hires receive general AI training around LLMs and how AI tools apply to our overall CODE (quantilope's guiding principles of Curiosity, Openness, a Doer-attitude, and Empowerment).

We exchange practical examples of AI-powered market research through personal conversations, our online resource center, and internal knowledge sharing sessions, such as our "Grow & Go" series focused on how colleagues are using AI. We also highlight AI market research tools within our platform and partner ecosystem so teams can leverage the best tool fit for each task.

How do I integrate AI into my market research workflow?

Outside of quantilope's array of AI solutions built directly into our platform, below are just a few examples of how we're leaning into AI here at quantilope. 

"After our internal AI training session, I set up Google Studio and the results are looking great: It automatically structures incoming inquiries before I even open my inbox. Additionally, it creates e-mail templates for me on a set schedule. By handling these manual tasks for me, Google Studio is freeing up my energy to focus on what matters most, actually showing up for our people."

- Amelie Murphy, Junior People Operations Manager 

"AI tools have become integral in my role at quantilope, helping us determine the right content opportunities and optimizations to share our product with the world. Through AI-driven SEO and GEO tools, we're uncovering how people are searching, what they're looking for, and how we can solve their needs."

- Jenna Bartikofsky, Senior Content Marketing Manager

"Using Google's Gemini to create our quantilope Design Partner gem has streamlined how we maintain brand consistency, giving the team an instant resource to critique and align their work with quantilope guidelines."

- Tuyen Proctor, Graphic Designer

"Our Topline Education team uses AI as a hands-on design partner for building interactive training experiences. When we need a new learning tool or simulation, we workshop the concept with AI and go from idea to working prototype in a single sitting. We've also set up dedicated AI projects loaded with our internal frameworks and team context, so we can rapidly draft enablement content and build tools that would normally take days to develop. It doesn't replace the instructional design thinking, it just lets us move from idea to something usable a whole lot faster."

- Emily Allard, Learning Experience Designer

"The biggest shift AI has made in my role is letting me spend my time on clients' actual business decisions instead of the busywork around it. It synthesizes large amounts of info before calls, pulls usage from Amplitude, organizes my Gong notes, and turns dense research methods into clear roadmaps and docs."

- Abby Hermesch, Senior Customer Solutions Consultant

"AI has turbo-charged my ability to share knowledge and create content for colleagues and clients. Instead of manually writing texts and creating slides, I now simply talk to AI tools like Gemini and Claude which will transcribe my input, structure it, and transform it into documents and presentations."

- Madita Brandhorst, Associate Director, Tracking Solutions

Why this matters for your career

At quantilope, we build environments where it's safe to learn. We aren't looking for "AI Experts" who already have all the answers. We're looking for those willing to share their stumbles, ask for help, and keep moving. We're all on the same climb together.

If you're exploring AI market research companies, you'll find room to experiment, learn, and grow here at quantilope.

And we're hiring! Check out our open roles: https://www.quantilope.com/career-jobs