quantilope Demo Day June 2023: Automated Brand Health Tracking

Learn more about brand health tracking and how easy it is to set up your own project, using quantilope's Consumer Intelligence Platform, powered by AI.

Jan 29, 2024

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Want to see brand tracking software that's automated, actionable, and flexible?

Access our webinar recording to learn about quantilope’s new Better Brand Health Tracking approach, which leverages two modern principles proven by the Ehrenberg-Bass Institute of Marketing Science to lead to brand growth and success: Category Entry Points and Mental Availability.

quantilope's BBHT solution is fully automated and customizable, starting with a pre-survey template to narrow down Category Entry Points and then moving on to the templated BBHT tracking survey itself.

Use cases for automated Better Brand Health Tracking:

Tracking Mental Availability through four key brand tracking metrics: Mental Market Share, Mental Penetration, Network Size, and Share of Mind
Capturing brand insights related to performance and competitive landscape
Determining areas of focus for brand positioning and messaging
Monitoring effects of marketing activities on brand health

Access the recording below!