In this blog, we highlight the key ways all-in-one platforms provide unique advantages over multiple point solutions in market research.
Since the early days of market research, teams have long relied on a variety of agency teams or separate tools to accomplish their research goals. This means using multiple “point solutions” for each function within the research process: one for survey creation, another for actual survey programming, and others for fielding/data collection, data cleaning, data analysis, and reporting. While it may seem like separating tasks among each of these specialized teams would be a flexible approach, it often leads to project frustrations like version control issues, timeline delays, added costs, and so on.
Compare this to a modernized, end-to-end platform like quantilope's Consumer Intelligence Platform which replaces these frustrations with a seamless, cross-collaborative approach to market research. Platforms like quantilope offer research teams faster turnaround times, advanced integrations, and always-on access to real-time results for a variety of use cases. When planning your next research project, below are some key reasons to consider an all-in-one platform solution.
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Unified workflows for unparalleled efficiency
Anytime deep dives for more cohesive insights
Greater security and data governance
Consumer intelligence with all-in-one platforms
Unified workflows for unparalleled efficiency
The clearest benefit to using an all-in-one insights platform over point solutions is a streamlined workflow. Within a research or insights platform, users across all business teams (e.g. marketing, research and development, sales, etc.) have access to real-time insights rather than having to send back-and-forth emails and risk version control or outdated data sets.
From initial survey design to data collection and final analysis, any stakeholders can access the project as needed. If a team member makes any changes to a study’s survey or report, those changes are also updated and reflected in real-time so there’s no need to manually transfer data between systems, or reformat files for sharing. A platform’s seamless usability drastically reduces friction and frustration across the business, along with reduced time and effort to go from question to insight, and insight to action.
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Anytime deep dives for more cohesive insights
When using an end-to-end platform, you have all your data in one place, ready to cut, slice, and dice however you need. Say your stakeholder wants to quickly see your data among a specific demographic, or wants to understand a metric specifically among those who buy the brand at a certain frequency (i.e. every 3-6 months); hands-on platforms like quantilope give researchers and insights professionals the power to respond to these kinds of requests without having to wait on other teams – being able to retrieve any information they need within moments. With traditional agencies or point solutions, researchers have to rely on a data processing team to send over new data files with their newly-requested data cuts, which could take anywhere from a few hours to a few days.
With all your data in one centralized hub, you have everything you need to base strategic business decisions off of. This means no missed context, no fragmented insights, and no manual effort needed to merge insights across sources. Having a single source of truth is imperative for confident business decisions, especially for initiatives like brand health tracking so that brands can explore various connections and trends to build their consumer stories with confidence.
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Consistency and scalability
When managing a collection of point solutions, every tool has its own user interface, its own pricing model, and its own learning curve. This makes it difficult to standardize processes across research teams or other areas of the business. An end-to-end platform uses a consistent research process, where every study — whether it’s an ad-hoc concept test or long-term tracker — has routine, repeatable steps. This consistency is crucial for creating reliable benchmarks and tracking changes in brand metrics over time.
When it comes to scaling and growing your business, platforms also make it easier to onboard new hires. Instead of managing separate contracts, licenses, and project fees, most platforms allow you to simply add more users to your project. By doing so, you also streamline the training process as new hires only having to learn one new system.
End-to-end research platforms grow with you and your changing business needs, easily integrating new applications, adding new users, or expanding the breadth of your project over time.
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Greater security and data governance
Every time you transfer data between different systems, you increase the risk of security vulnerabilities. With point solutions, that means transferring data across vendors, each who may have different protocols for data security and governance.
An end-to-end platform reduces those risks by centralizing all your research data in one secure environment. With platforms, it's much easier for businesses to comply with regulations like GDPR and CCPA; they only need to make sure their chosen platform complies with those protocols, rather than having to check for every single tool or vendor they use throughout their market research process. This simplifies legal and security reviews, streamlines procurement, and ensures a consistent level of data protection.
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Increased focus on strategy
Managing a variety of point solutions — from data transfers and formatting to troubleshooting technical issues — takes valuable time away from what market researchers do best: thinking strategically on their insights.
Because end-to-end platforms automate the repetitive and tedious tasks that are common with point solutions, researchers have significantly more time to focus on higher-value activities, such as interpreting results, developing strategic recommendations, improving customer support, and advising key business leaders or stakeholders. Many platforms even use automation and AI-powered tools (like quantilope’s AI co-pilot, quinn) to further streamline mundane tasks like data cleaning and charting.
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Consumer intelligence with all-in-one platforms
A research solution should feel like a partner or research assistant, not something additional to manage and keep track of. An end-to-end platform is a streamlined, integrated, and scalable solution, empowering market researchers to dive deeper into their insights. Specifically, quantilope users gain access to customizable templates, more than a dozen advanced research methods, and always-on AI support throughout their research project.
If your team is losing valuable time to version control issues, time-consuming data transfers, and other logistical headaches, consider trading your multiple point solutions for one comprehensive Consumer Intelligence hub.
To learn more about quantilope’s Consumer Intelligence Platform, get in touch below!
