Ad Campaign Effectiveness Measurement: How to Measure Campaign Impact
The blog explores ad campaign effectiveness measurement - including what it is, how to go about it, the benefits of doing so, and...
quantilope & Florida's Natural: Validating Business Decisions With BBHT
Learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking approach to validate strategic business decisions...
Ad Creative Testing: Ensuring Your Ads Resonate with Your Audience
The blog explores ad creative testing - including what it is, its benefits, best-practices to keep in mind, and helpful market...
Brand Tracking Best Practices: From Data Collection to Actionable Insights
This blog covers brand tracking best practices - from key elements to keep in mind while building your tracking study, to common...
quantilope is the #1 Technology Provider for Market Research in 2024!
quantilope's rankings climb in this year's GRIT (Greenbook Research Industry Trends) Business and Innovation Report - coming in as...
10 AI Market Research Tools & How To Use Them
This blog explores some of the top AI-based market research tools that speed up the time to insights without sacrificing quality...
13 Essential Brand Metrics to Track Your Performance
Learn how to enhance your brand with data-driven insights by tracking key brand metrics to measure performance, optimize strategy,...
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this...
Wave 7 of quantilope's Direct-to-Consumer (DTC) Mattress Tracker
Wave 7 of quantilope's DTC mattress tracker includes the recent addition of Better Brand Health Tracking's Mental Advantage...
Two Waves of Better Brand Health Tracking for the Body Wash Category
Explore this body wash Better Brand Health Tracking study covering 10 brands, from newcomer Lumē to industry giant Dove, with...
Better Brand Health Tracking for the Service Industry (Car Insurance)
Explore quantilope's BBHT in the service category - tracking Progressive and nine other car insurance providers among those who...
The Killer Advantage: Expanding Dave's Killer Bread Through DIY Research
In this webinar, discover the pivotal role that DIY consumer insights played in DKBs successful expansion beyond bread into a...