Brand Market Research: Understanding Your Brand’s Position in the Market
The blog highlights what brand market research is, methods and types of brand market research to leverage, and how quantilope can...
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quantilope Solidifies Leadership as #1 Market Research Technology!
quantilope has been named as the #1 Market Research Technology in Greenbook's 2025 GRIT Business and Innovation Report, for the...
How to Activate Category Entry Points (CEPs)
How to actually put your Category Entry Point (CEP) insights to work for effective marketing collateral, new product development...
How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
The 15 Best Consumer Intelligence Platforms for Data-Driven Insights
A variety of Consumer Intelligence Platforms to consider for your next quantitative or qualitative insights study, based on...
What Is Trend Analysis in Research? Types, Methods, and Examples
This article looks at different types of trend data analysis, how to conduct this type of research, and how to act on emerging...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
8 Types of Market Research Studies and How To Use Them
A look at the different types of market research methods and studies brands can tap into for specific insights required to steer a...
12 Innovative Market Research Companies & Agencies to Consider in 2026
Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for...
The Best Online Brand Monitoring Tools in 2025
This post outlines some of the top brand monitoring tools to consider in order to enhance your overall brand strategy, including...
The End-to-End Platform Advantage Over Market Research Point Solutions
Reasons to consider an all-in-one research platform over multiple point solutions when planning your next market research project.
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How To Perform Market Research for Advertising Campaigns
This post explores how brands can measure the impact of their advertising campaign through quantitative A/B tests, qualitative...