In consumer intelligence, "speed" is no longer a competitive edge, it’s the baseline. The real differentiator is scaling high-quality, methodological rigor at the pace of modern business. Louis Stevens, Solutions Consultant at quantilope, recently demonstrated exactly how quantilope is bridging that gap between advanced research and speed to insights — a key reason why quantilope has been named the #1 Market Research Technology for the past two years in Greenbook’s annual GRIT report.
During Greenbook’s 2026 Insights Tech Showcase, Louis focused on how the latest advancements in Generative AI are transforming survey creation from a manual, time-consuming task into a strategic powerhouse. Specifically, he highlighted how quantilope’s AI Research Partner, quinn, is helping researchers move from a "blank page" to a "complete study" in record time.
Key Takeaways from the showcase:
- Instant creation: quinn converts high-level objectives into complex, methodologically sound surveys (including MaxDiff and Conjoint) in seconds.
- Collaborative control: quinn acts as a transparent research partner rather than a "black box," allowing researchers to easily refine logic, branding, and survey flow with a simple prompt.
- Strategic agility: By automating the technical "heavy lifting," researchers can shift their focus from manual survey drafting to high-value storytelling.
Below, learn more about how quantilope clients are leaning on quinn to get more done without sacrificing quality or confidence in their results.
From objectives to questions in seconds
The traditional survey design process often includes a cycle of drafting, refining, and second-guessing. quinn massively upgrades this approach, taking high-level research objectives (e.g., "How do Gen Z consumers feel about eco-friendly packaging in the ice cream category?") and instantly generating a logically sound, methodologically rigorous survey (including advanced methods like MaxDiff, Conjoint, TURF, etc.). This makes sophisticated, high-impact research accessible to every team, regardless of their technical bandwidth or level of expertise.
High-level customization and human control
A common concern with AI is the "black box" effect, where researchers are left with an AI output but no visibility or explanation into its internal decision-making process. In this session, Louis emphasizes that quinn works alongside you as a transparent, always-on research partner — not a research replacement.
Researchers remain in the driver’s seat while prompting quinn to:
- Iterate on the fly: Shorten surveys, refine question wording, generate new answer options, edit screening criteria, or pivot focus instantly.
- Maintain brand integrity: Seamlessly integrate brand-specific terminology and logic.
- Optimize respondent experience: Analyze a study’s flow to minimize fatigue, ensuring your final data is clean, honest, and reliable.
Why quinn matters for agile insights
The goal isn’t just to build surveys faster; it’s to reclaim time for strategic storytelling by confidently relying on automated tools to take care of the more tedious steps in the research process. By automating the technical "heavy lifting," Louis highlighted how insights professionals can lean on quinn to shift their focus back to where it’s most valuable: driving business impact.
Ready to see quinn in action? Access the recording below!
