Skip to content

quantilope & ESOMAR Webinar: New Brand Health Tracking - Grow with Mental Availability

Watch today. Learn how consumer intelligence platforms and their insights pros can be the partner you're looking for as you own more of your research.

headshot of speaker with brand logos and title

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

Access research best practices

 

Tracking research, particularly brand health tracking, provides key metrics executives rely on to measure the success of brands. However, there hasn’t been much innovation in the field of brand health tracking since concepts like brand awareness were developed in the 1950s. Fast forward to 2023 and new principles around category entry points and mental availability shed new and exciting light on the metrics that brands should really be measuring to track their success.

 

In this session, Dr. Beatrice Capestany, Ph.D. Psychology & Neuroscience will discuss how brands can grow by increasing the number of buying situations they come to mind for and the metrics that you should be tracking over time to stay competitive. Dr. Capestany will also showcase how to implement these metrics through an automated approach, presented through a study tracking brand health within the soda category.

Access the webinar recording!

Latest Articles

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...

12 Best Market Research Companies in 2025

12 Best Market Research Companies in 2025

Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for fast, actio...

Accelerate Consumer Insights with quantilope's Market Research Platform

Accelerate Consumer Insights with quantilope's Market Research Platform

Discover quantilope's market research platform combining advanced methodology, automation, and real-time tracking to deliver actionable co...