In this on-demand webinar, Dr. Beatrice (Bea) Capestany, Ph.D. of Psychology & Neuroscience and Global Director of Solutions Consutling at quantilope, will discuss how brands can grow by increasing the number of buying situations they come to mind for and the metrics they shoud track over time.
Tracking research, particularly brand health tracking, provides key metrics executives rely on to measure the success of their brands – such as funnel metrics, brand value, and brand equity. However, there hasn’t been much innovation in brand tracking since concepts like brand awareness were developed in the 1950s.
Fast forward to 2023 where new principles such as Category Entry Points and Mental Availability metrics shed new and exciting light on how brands can measure and track their success. Today, brand tracking software provides a real-time pulse on how consumers are behaving, what they're buying, and where they're shopping.
In this session, Bea will showcase how to implement and leverage these modern-day brand insights through an automated platform approach, using quantilope's syndicated Better Brand Health Tracking study for the soda category.
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