In this client success story, learn how Florida's Natural leveraged quantilope's Consumer Intelligence Platform and a Better Brand Health Tracking (BBHT) approach to closely understand their position in the beverage category.
For over a decade, Florida's Natural, a leading refrigerated juice brand (most well known for their orange juice), had relied on traditional brand health tracking as a foundation for key business decisions. Over time, the Florida's Natural team knew they needed a more focused, actionable, and cost-effective way to measure key brand metrics among their target audience and competitive set, which led them to quantilope's BBHT solution.
With BBHT, Florida's Natural streamlined and automated their brand tracking efforts, significantly reducing the time to insights and providing a more nuanced understanding of consumer perceptions and preferences in their category. With concepts like Category Entry Points (CEPs), Mental Availability metrics, and Mental Advantage analysis, the Florida's Natural team gained new insights into their brand (and competitive brands), to feel more confident in their decisions and strategic conversations.
Better Brand Health Tracking has helped us move away from a traditional readout to conversations that prompt how we view our category and can fit into consumers’ minds and lives at relevant times with relevant messages.
-Kelly Wade, Senior Director of Marketing at Florida's Natural
This Florida's Natural success story highlights the power of leveraging innovative technology and a modernized approach for brand health tracking.
To read more about how Florida's Natural leveraged quantilope's platform and its BBHT solution, check out the full client success story below!
