In this session, we discuss a new approach to brand tracking: Better Brand Health Tracking (BBHT). BBHT leverages exciting principles proven to lead to brand growth and success: Category Entry Points (CEPs), Mental Availability analysis, and Mental Advantage analysis.Throughout this webinar, quantilope's Tracking Solutions expert, Madita Brandhorst, and quantilope's Associate Director of Customer Solutions, Alex Hall, will demonstrate quantilope’s modernized approach to brand health tracking using quantilope's syndicated BBHT study for the soda category as an example. Madita and Alex will explore which soda brands have the highest Mental Availability metrics (such as Mental Market Share and Network Size), along with other actionable brand metrics.
Access this on-demand webinar to learn how you can use this new approach for your brand tracking surveys:
- Track Mental Availability for a brand - a key metric for future brand growth
- Understand brand performance and the competitive landscape
- Capture brand insights related to brand positioning and messaging
- Monitor the effects of marketing activities on brand health, brand equity, and brand value
To learn more about quantilope's brand tracking software, access the on-demand webinar below!
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