Exploring Four Waves of BBHT Insights in the Body Wash Category
Explore this Better Brand Health Tracking study covering 12 body wash brands, from newcomer Lumē to industry giant Dove, with...
quinn Chat Adds a New Layer of Advanced Research Support
Meet quinn Chat! quantilope's integrated AI chat feature for specific advanced method research questions, chart generation, and...
quantilope Academy Launches a New Course Series Focused on Solutions
Starting with an Innovation & Optimization Course, quantilope Academy's new series helps brands answer business questions using...
What Are Category Entry Points? CEP Guide & Examples for Brand Growth
Category Entry Points (CEPs) are the triggers & motivations that bring consumers to your category. Learn how CEPs drive brand...
Lessons Learned from Two Years of Generative AI in Market Research
Download access to quantilope's webinar with Quirk's looking at what we expected from AI to its actual use today, alongside...
Pricing Surveys: Gathering Consumer Feedback on Pricing
Learn how to create effective pricing surveys. From choosing methods to analyzing feedback, use these tips to gather valuable...
Survey Research: Best Practices for Collecting Accurate Data
Learn essential survey research methods, best practices, and how to design effective surveys that collect accurate data for...
Pricing Analysis: Techniques for Setting Competitive Prices
Learn effective pricing analysis techniques to set competitive prices. Discover strategies, step-by-step methods, and tools for...
Consumer Market Research: Strategies for Understanding Your Target Audience
Discover effective consumer market research strategies and methodologies to gather actionable insights and better understand your...
Consumer Behavior Analysis: Key Insights Into Consumer Decision-Making
Learn how to conduct effective consumer behavior analysis with expert tips, tools, and research methods for actionable insights to...
How To Gather Valuable Insights from Consumer Surveys
In this blog, learn all about what consumer surveys are, how to gather insights through them, the different types to consider, and...
quantilope & Coles: Understanding the Consumer Perspective Through BBHT
Learn how Coles leveraged quantilope's Better Brand Health Tracking approach to shift from a brand-centric way of thinking to...