This blog explores how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
This blog highlights the six key steps in the market research process, from planning a study questionnaire to data collection, analysis, and the final delivery of research findings.
Learn how Kristen Archibald, Senior Consumer Insights Manager at PAX (and a team of one), partnered with quantilope to quickly & easily run advanced research projects, driving product innovation a...
This quantilope syndicated study captures a variety of cable media usage and attitude metrics from 1,000 US consumers, representative of the general US population.
In this client success story, learn how Edmunds has been able to easily run multiple waves of their brand tracker study to maintain a constant read on automotive industry and consumers, and to proacti...
Here at quantilope we're bringing vox pops and video insight into the future by offering the platform inColor to gather privately shared video responses to your market research.
The willingness of so many to share the intimate details of their lives, coupled with the rapid development of technology allowing them to do so, presents numerous unprecedented opportunities for rese...
If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the...
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the...
“When she smiled, her eyes lit up like a pinball machine when you win a bonus game.” — Grant Naylor, Red Dwarf
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.
So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you star...
An update on potential uses of emotion analytics that could be just around the corner...
quantilope has appointed Joe Henriques as Chief Revenue Officer (CRO).
An update on potential uses of emotion analytics that could be just around the corner...
Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not otherwise be heard, which can help to keep cultures alive, offer different...
It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the p...
We explore how market research videos can add impact and insight to presentations and debriefs.
Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.
Consumers trust each other's opinions. Whether it comes in the form of a personal recommendation, an anonymous review on Amazon or a testimonial on a B2B service provider's website, the word of anothe...