You're probably already aware that video content on your website and social media channels is more valuable than written content when it comes to engaging customers. And with the growing prevalence of...
The use of video in market research is of course far from a new development - actually, it has long been a staple for many marketeers. In the past, though, video was principally employed in qualitativ...
There have never been so many different channels and platforms with which marketers can connect with their customers. As such, there is a constant need for original, engaging content - with video curr...
Ever had that sinking feeling when you return to your desk after a holiday and realise it’s going to take you at least a day just to organise your overflowing email inbox?
When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.
After taking a peek at where video market research may be in the future, we decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
Conjoint Analysis is a sophisticated market research method that guides businesses on which product or service profile will be most successful for them.
A market research study is a study that brands create to understand their target audience from a variety of angles (who they are, what they do, how they act, and other behaviors relevant to their busi...
What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we still get the insights that come from really connecting with people?
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of communication. And this has some surprising benefits for some people.
Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones. Knowing how customers react and tapping into ideas they have for new or existin...
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour and attitudes, helping inform the way you should communicate and tailor your offer. And the best...
Our use of video has changed drastically in the last twenty years. Its power lies in its ability to communicate events from a subjective point of view - so it's not uncommon for us to be able to exper...
This blog post looks at the rationale for conducting market research, as well as how market research survey templates can ensure your research is thorough and insightful.
In this blog, we look at how market segmentation can help bring a deeper understanding of the target market, and how marketing and sales activities benefit as a result.
In this blog post, learn why logo design testing is important and how market research can help optimize a logo’s impact.
Agile working has been a hot topic for a while, and with good reason. It’s a way of working that strips away time-consuming tasks and focuses on maximizing efficiency. While agility is of course appli...
Written by Dr. Jannik Meyners, Director of Data Science at quantilope.
In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.