Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized...
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How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make...
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Planted: A Success Story In Leveraging Category Entry Points
In this quantilope webinar, Planted’s CMO, Joanna Katharina Lazar, discusses Planted’s strategic use of CEPs to build a winning...
How to Grow Your Brand Using Category Entry Points
In this on-demand webinar, learn how to leverage CEPs to shift brand strategy, build Mental Availability, and drive significant...
How to Activate Category Entry Points (CEPs)
How to actually put your Category Entry Point (CEP) insights to work for effective marketing collateral, new product development...
Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger...
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Unlocking Growth: Introducing quantilope's Category Entry Point Generator
Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study:...
One Year of Auto Insurance Insights Through Better Brand Health Tracking
Explore a full year of US car insurance insights with quantilope's Better Brand Health Tracker (BBHT).
One Year of Tracking Category Entry Points & Mental Availability for Body Wash
Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a...
Exploring Four Waves of BBHT Insights in the Body Wash Category
Explore this Better Brand Health Tracking study covering 12 body wash brands, from newcomer Lumē to industry giant Dove, with...
What Are Category Entry Points? CEP Guide & Examples for Brand Growth
Category Entry Points (CEPs) are the triggers & motivations that bring consumers to your category. Learn how CEPs drive brand...
quantilope & Florida's Natural: Validating Business Decisions With BBHT
Learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking approach to validate strategic business decisions...