How MANSCAPED Scaled Brand Growth Using Untapped Category Entry Points
Learn how MANSCAPED shifted their brand tracking strategy from traditional funnel metrics to untapped category opportunities using...
Best Brand Tracking Software for 2026: Features, Pricing, and Support
Compare top brand tracking platforms for 2026 by automation, analytics, real-time benchmarking, pricing, and multi-market support.
Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually...
Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking...
A CMO's Guide to Leveraging Category Entry Points for Growth
Learn how to measure, track, and leverage Category Entry Points as a Chief Marketing Officer for your organization.
Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized...
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How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make...
8 Best Brand Health Tracking Software and Tools
In this blog we highlight 8 of the best tools and software on the market to use for your brand health tracking research needs.
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Planted: A Success Story In Leveraging Category Entry Points
In this quantilope webinar, Planted’s CMO, Joanna Katharina Lazar, discusses Planted’s strategic use of CEPs to build a winning...
How to Grow Your Brand Using Category Entry Points
In this on-demand webinar, learn how to leverage CEPs to shift brand strategy, build Mental Availability, and drive significant...
How to Activate Category Entry Points (CEPs)
How to actually put your Category Entry Point (CEP) insights to work for effective marketing collateral, new product development...
Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger...