Better Brand Health Tracking Series: Reasons To Track Mental Availability
In our final Better Brand Health Tracking blog series post, we explain why it's so important to track mental availability if you...
Better Brand Health Tracking Series: CEPs & Mental Availability
In this second post of our BBHT series, explore two modernized concepts of brand health: Category Entry Points & Mental...
Better Brand Health Tracking Series: Mental Availability for Soda
In this post of our Better Brand Health Tracking blog series, check out how quantilope's BBHT solution works -through the lens of...
Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...