As we enter a new year, quantilope was eager to see how consumers are prioritizing their food and beverage choices, and where brands have an opportunity to adapt to changing preferences and trends.
This study examines the biggest food & beverage trends going into 2021 with focus on sustainability, health, packaging, and shopping behaviors.
Methods: This study includes two MaxDiff analyses, as well as an implicit single association test (SAT).
Timing: This study was conducted in January 2021, using an online, quantitative approach.
Sample: N=500 US respondents (18-69), representative to the general population.
More than half of respondents (55%) consider it very important that the brands they buy emphasize sustainability in their products.