As of the fifth wave of quantilope's Better Brand Health Tracking study in the soda category, Mental Availability metrics indicate a positive shift in the diet soda market.
As any brand within the beverage industry, you need to carve out your own niche within the crowded space. In our fourth wave of our soda category Better Brand Health Tracking study, we explore a new m...
Pack your bags for a journey through consumers' implicit associations with six major airlines!
quantilope's syndicated Better Brand Health Tracker in the soda category is the first to leverage the new BBHT model within the Consumer Intelligence Platform.
'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true.
Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...
Black Friday is almost here, and we wanted to find out how many consumers will be shopping the sales this year, what they're buying, how they plan to pay, and more.
Budgeting can be hard. Learn how to make it easier by adopting a research technology for your insights department in 2023.
Since August 2019 quantilope has been tracking direct-to-consumer (DTC) mattress insights among past US mattress purchasers.
Brands have the option to use any number of research methods - be it a MaxDiff, TURF, Segmentation, or Key Driver Analysis. All advanced research methods have their own unique benefits, but one, in pa...
quantilope's new Streaming and Social Platforms Study surveyed 3,000 consumers in the US, UK, and Germany to reveal behavior patterns & trends across platforms.
quantilope surveyed 400 parents in the UK with a child under the age of 18 to understand how they are preparing to send their child(ren) back to school this fall despite inflation's rising costs of go...
This quantilope syndicated study captures a variety of cable media usage and attitude metrics from 1,000 US consumers, representative of the general US population.
quantilope's Credit Card syndicated study explores how 385 US consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card expectations.
In this blog post, learn what a Key Driver analysis is, how to determine drivers and key performance indicators, the benefits of running this type of advanced method, and how to do so.
In this blog post, learn what a MaxDiff analysis is, when to use it, why it's advantageous, and how quantilope can help.
See what four waves of tracking data can show you about a brand and a category's performance with quantilope's Mattress Tracker.
quantilope’s Consumer NOW Index 2021 Mid-Year Report provides an update on consumer well-being, top consumer principles, and a sneak peek into our revamped tracker.
Which industries will benefit even after the pandemic is under control? How is stationary/in-store retail changing? These are questions we as researchers are asking ourselves, and quantilope's recent ...
quantilope’s latest Consumer Electronics study will leave readers with an understanding of the most important trends and shopping behaviors in the consumer electronics space, in a European market comp...