8 Best Brand Health Tracking Software and Tools
In this blog we highlight 8 of the best tools and software on the market to use for your brand health tracking research needs.
Dependability and Trustworthiness in Qualitative Research
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
How To Improve Your Market Research With Automation
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
Brand Tracking in 2026: A Comprehensive Guide
Learn how to create effective brand tracking studies, from key metrics to advanced methods. A complete guide to monitoring brand...
The Van Westendorp Pricing Model: Understanding Price Sensitivity
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...
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Planted: A Success Story In Leveraging Category Entry Points
In this quantilope webinar, Planted’s CMO, Joanna Katharina Lazar, discusses Planted’s strategic use of CEPs to build a winning...
How to Grow Your Brand Using Category Entry Points
In this on-demand webinar, learn how to leverage CEPs to shift brand strategy, build Mental Availability, and drive significant...
Brand Market Research: Understanding Your Brand’s Position in the Market
The blog highlights what brand market research is, methods and types of brand market research to leverage, and how quantilope can...
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quantilope Solidifies Leadership as #1 Market Research Technology!
quantilope has been named as the #1 Market Research Technology in Greenbook's 2025 GRIT Business and Innovation Report, for the...
How to Activate Category Entry Points (CEPs)
How to actually put your Category Entry Point (CEP) insights to work for effective marketing collateral, new product development...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
What Is Trend Analysis in Research? Types, Methods, and Examples
This article looks at different types of trend data analysis, how to conduct this type of research, and how to act on emerging...