Introducing...the quantilope Academy!
quantilope has just launched its quantilope Academy - a resource hub with free learning courses, videos, and certificates to...
10 Online Survey Best Practices: Tips for Effective Surveys
In this blog, we look at the importance of survey design and how it impacts the value of your data through ten questionnaire...
The Top 6 Consumer Trends To Watch This Year
In this post, we’ll explore the ways brands can set themselves up for a successful year ahead, starting with a reflection on...
How To Use Product Price Optimization To Maximize Business Goals
In this blog, we look at how using a price optimization tool can inform a pricing strategy that takes into account both business...
quantilope & AMA Fireside Chat: The Importance of Brand Tracking in 2023
Watch the fireside chat with the American Marketing Association, discussing how successful brands are using tracking research with...
How To Test Claims for Consumer Products
In this blog, we’ll look at how to develop and test product claims that will make your products stand out from competitor products...
Take a Walk Through the Sneaker Category via Implicit and Video Research
This study explores where, when, and why US consumers are purchasing sneakers. The study also includes implicit and video research...
How To Capture Honest Answers on a Survey
This blog outlines key considerations when building a survey to avoid dishonest survey responses for higher responses rates and...
The Retail Insights That No One Seems To Be Talking About (but We Are)
What will be the standout retail trends in 2023 and beyond? This study's retail consumer insights explore secondhand shopping,...
Google Surveys Has Closed: Three Alternatives To Use for Research
While the news of Google Surveys’ closure may have come as a shock to users, the good news is there is no shortage of other great...
Product Portfolio Strategy: How To Optimize Your Product Line
A product portfolio strategy is what business leaders use to guide their new product development decision-making and optimize...
The Path to Best-in-Class Insights
This guide highlights how to build a best-in-class insights and market research function within your consumer insights company or...