Inflation's Impact on UK Parents' Back-to-School Shopping in 2022
This blog explores how UK parents are preparing for their kids to go back to school this fall - such as buying second-hand,...
quantilope Announces Further UK Expansion
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
quantilope & Zurich: Modernizing Research Processes to Stay Ahead
Learn how Zurich partnered with quantilope to streamline their research processes and save €70,000 a year on advanced analyses.
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
quantilope & Bakkt: Understanding Women in Crypto
Learn how Bakkt partnered with quantilope to run a market research study exploring metrics around women in the cryptocurrency...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...
How Best in Class Insights Functions Navigate Inflation
Learn how market research and brand tracking can support brands to successfully navigate inflation.
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
The Ultimate Guide to Ad Testing for Market Research
Explore why ad testing is important before launching new advertisements and what to consider when building your ad concepts.