Segmentations Designed for Success | quantilope Science Team
Written by Dr. Jannik Meyners of quantilope, this post explores why need-based segmentation is considered the gold standard, and...
Written by Dr. Jannik Meyners of quantilope, this post explores why need-based segmentation is considered the gold standard, and...
Learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research...
In this Guide to Brand Tracking, brands will learn why tracking research is so important and how to efficiently design an...
Explore how consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card...
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
Explore the different approaches to building a market growth strategy with quantilope's automated tools such as KDA, TURF,...
Learn how MaxDiff and Conjoint analyses compare and differ from one another, and when to leverage each type of methodology in your...
quantilope’s Consumer Trends in Sustainability explores how consumers feel about sustainability and the actions they are taking to...
How Tchibo used quantilope's Insights Automation Platform to reduce workload and allow their in-house team to focus on research...
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’...
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...