Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
Concept Testing and Validation: Methods, Survey Design, and Examples
This blog post explores the idea of concept testing in market research, including the benefits, types of concept tests, use cases,...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.
How To Use Market Research for Product Development
In this blog post, read how market research should guide the product development process at every stage for the greatest chance of...
How Best in Class Insights Functions Navigate Inflation
Learn how market research and brand tracking can support brands to successfully navigate inflation.
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
The Ultimate Guide to Ad Testing for Market Research
Explore why ad testing is important before launching new advertisements and what to consider when building your ad concepts.
What is an Implicit Association Test (IAT)? Types and Examples
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Visualize your Data with a Customer Insights Dashboard
Explore how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
Market Research Process: Six Steps to Follow
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Uncovering Implicit Cable Network Associations and an Ideal Show Lineup
This study uncovers implicit associations of the six major cable broadcast news networks in the US, as well as what would be an...
Video killed the written word
We're bringing vox pops & video insight into the future by offering the platform inColor to gather privately shared video...