What Are Omnibus Surveys? (+10 Reasons They're Not Effective)
This blog defines what omnibus studies are, where panel respondents typically come from, and why these studies are not the most...
A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...
Here's Why You Need To Tie Research to Company Strategy
Learn why it's so important to always link your market research efforts back to company strategy for effective consumer insights.
How To Run Market Research for CPG Companies
Learn all about CPG market research, including ways to run it, why it's important, an example of a CPG market research study, and...
Leveraging Market Research Dashboards To Visualize Survey Data
Learn what market research dashboards are, how to use them to optimize data visualizations, and what they look like in several...
Increase Your Expertise With quantilope Academy's MaxDiff Course!
quantilope Academy's first advanced method course is here - MaxDiff! Learn how the method works, the benefits of it, and how to...
Time-Consuming Research Tasks You Can Automate With quantilope
This post details how to automate market research steps for faster, high-quality, and cost-effective consumer insights.
How To Use Exploratory Research To Make Better Business Decisions
This post details the types of exploratory research methods, how to design an exploratory study, and the benefits of conducting...
Your Guide to Industry Tracking Research
In this short guide, we cover why tracking consumer metrics through market research tracking solutions is important for your...
Monitoring the Madness With Automated Tracking Research!
This automated tracking study captures new data with each round of the March Madness tournament for ongoing consumer insights.
A Guide to Product Category Understanding
Learn what product category understanding is, how it relates to other types of industry analyses, and how to leverage this kind of...