quantilope's automated consumer research platform offers multiple solutions to answer questions across your entire organization from business strategy to product planning, product launch, and performance monitoring. Our tools are customizable, powered by automated methodologies to deliver advanced analyses at speed. 

Business Strategy

quantilope provides a variety of automated survey templates to answers questions that affect your overall brand strategy including brand health, target group analysis, brand associations, category audit, and usage and attitude studies.

Types of Business Strategy Questions:

  • How does my brand perform in a competitive environment?
  • Who is my target group?
  • What unconscious associations are associated with my brand?
  • What unconscious needs do consumers have in relation to the category?
  • What behaviors do the users of my product have?

Product Planning

quantilope provides a variety of automated survey templates to support your product planning and development including concept tests, brand price conjoints, package tests, and idea screeners.

Types of Product Planning Questions:

  • Which of my product concepts is most likely to succeed?
  • What is the optimal price and the best combination of features for my product?
  • Which packaging design will increase its likelihood of purchase the most?
  • Which of my product ideas should I concentrate on?

Advertising & Marketing Communications

quantilope provides a variety of automated survey templates to support your advertising and marketing campaign developments including advertising pretests, ad tracking, name tests, and claim tests.

Types of Product Launch Questions:

  • Which ad appeals to my target group the most?
  • Which ad will increase the purchase probability of my product the most?
  • Which media channels should I use for my advertising?
  • Which name or claim is the best one for my product?

Performance Monitoring

quantilope provides a variety of automated survey templates for performance monitoring including campaign tracking, ad tracking, brand tracking, customer feedback, and brand health.

Types of Performance Monitoring Questions:

  • How are the KPIs of my campaign performing?
  • How well known is my brand and how does its brand perception change over time?
  • Which of my ads perform the best?
  • How satisfied are my customers and which factors are driving satisfaction?
  • How healthy is my brand and how does it compare to the competition?

Automated Research Methods Powering Our Solutions


Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.

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Choice-Based Conjoint

Choice-Based Conjoint Analysis (CBC) is used to measure preferences, attribute importance, and the willingness to pay for products and services. CBC asks participants to make trade-off decisions between different products in a competitive environment. 

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TURF (Total Unduplicated Reach and Frequency) is used to identify the potential performance of a combination of products, features, or marketing actions. TURF analysis will identify which portfolio of items appeals to the greatest number of consumers.

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