How To Conduct Pricing Research Using Choice-Based Conjoint Analysis
In this blog, we explore choice-based conjoint for pricing research and how the advanced method helps brands choose the right...
quantilope & ESOMAR Webinar: Grow Your Brand with Mental Availability
Learn how quantilope's automated platform approach to Better Brand Health Tracking can help grow your brand through modern-day,...
How To Automate A/B Testing in Market Research
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
Better Brand Health Tracking Series: Benefits of Mental Availability
This post in our BBHT blog series talks about the true benefits of adopting a modernized Better Brand Health Tracking approach...
Better Brand Health Tracking Series: Reasons To Track Mental Availability
In our final Better Brand Health Tracking blog series post, we explain why it's so important to track mental availability if you...
Better Brand Health Tracking Series: CEPs & Mental Availability
In this second post of our BBHT series, explore two modernized concepts of brand health: Category Entry Points & Mental...
Better Brand Health Tracking Series: Mental Availability for Soda
In this post of our Better Brand Health Tracking blog series, check out how quantilope's BBHT solution works -through the lens of...
Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...
The Importance of Advanced Methodologies in Consumer Research
This report explores why advanced method research is so critical for companies looking to unlock underlying consumer motivations,...
quantilope & Quirk's Webinar: A New Approach to Brand Health Tracking
Learn a new approach to Brand Health Tracking. Leverage two exciting new principles proven to lead to brand growth and success.
quantilope & Kraft Heinz: Cream Cheese Tracking for Real-World Strategy
Learn how Kraft Heinz partnered with quantilope to explore new trends in the cream cheese sector - including the potential of mini...