Market Research Data Collection Methods for High-Quality Insights
Explore the most effective market research data collection methods for strong data quality and actionable consumer insights.
The Essential Guide to Product Testing in Market Research
Discover how to conduct effective product testing in market research with advanced methods and best practices that turn consumer...
How Technology is Transforming Market Research
Discover how technology solutions are revolutionizing market research through AI, automation, and advanced methodologies.
Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis
Download access to quantilope's webinar with Quirk's exploring how to incorporate Mental Availability and Mental Advantage...
How To Create a Brand Tracking Survey
This blog post explores how to create a brand tracking survey, the benefits of running a brand tracker, and how to approach...
Leveraging Advanced Methods With Automated Platform Tracking
Discover how an integrated platform with advanced research methods and tracking technology accelerates insights and drives better...
Tracking the Auto Insurance Category With a Better Brand Health Approach
Explore this Better Brand Health Tracking study covering the major auto insurance providers in the US, with a focus on...
Exploring Four Waves of BBHT Insights in the Body Wash Category
Explore this Better Brand Health Tracking study covering 12 body wash brands, from newcomer Lumē to industry giant Dove, with...
quinn Chat Adds a New Layer of Advanced Research Support
Meet quinn Chat! quantilope's integrated AI chat feature for specific advanced method research questions, chart generation, and...
How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and...
quantilope Academy Launches a New Course Series Focused on Solutions
Starting with an Innovation & Optimization Course, quantilope Academy's new series helps brands answer business questions using...
Driving Brand Growth Based on Category Entry Points
Learn about Category Entry Points – a core component of Better Brand Health Tracking, helping brands understand what brings buyers...