Better Brand Health Tracking: What's the 'Takeout' Soda Brand?

As any brand within the beverage industry, you need to carve out your own niche within the crowded space. In our fourth wave of our soda category Better Brand Health Tracking study, we explore a new m...

Better Brand Health Tracking Series: Mental Advantage Analysis

Previously in our Better Brand Health Tracking series we've talked about everything from the basics of a BBHT approach to specific aspects of the solution such as Category Entry Points (CEPs) and Ment...

How To Use AI for Automated Data Analysis and Visualization

With the rise in automation and artificial intelligence (AI), it seems silly not to take advantage of these AI market research tools within your projects. Automation and AI significantly streamline su...

quantilope Welcomes Chief Financial Officer, Tom Fencl

We are thrilled to announce the appointment of Tom Fencl as quantilope’s Chief Financial Officer!

New quantilope Academy Course: Designing Optimal and Effective Surveys

Get ready to level up your survey design skills! Our Academy course on Survey Design is now available to equip you with essential skills to create effective surveys. The course covers the basics of hi...

How To Streamline and Act On Your Research Tracking Results

In this blog post, we review some of the ways to streamline and take action on valuable tracking insights that can positively shift the trajectory of your business planning.

4 Reasons To Migrate & Relaunch Your Tracking Studies

In the ever-evolving landscape of consumerism, staying ahead of the competition requires agile adaptability and operational efficiency; one crucial aspect to those efficiencies is trusted tracking res...

How To Validate Ideas With Concept Testing

In this article, we’ll explain what concept testing is, how to run this type of market research, and how quantilope’s advanced methodologies validate your concept ideas to move forward with confidence...

What Is Trend Analysis in Research? Types, Methods, and Examples

Trends are everywhere. They are central to how businesses craft their product development, marketing, and social media strategies, and how consumers go about purchasing decisions.

quantilope Earns Globally-Recognized ISO 27001 Certificate

After several years of extensive training sessions, learnings, and audits, quantilope is proud to share it has earned a globally-recognized certificate: ISO 27001.