Resources

How To Select a Top-Tier Market Research Technology

To keep up with modern day consumers, traditional/agency research vendors with extensive timelines and expensive fees no longer work for brands trying to stay competitive. That's why more and more res...

Your Guide To Implementing AI Into Your Market Research Process

Amidst all the buzz about AI, you might be wondering how to leverage Artificial Intelligence to enhance and streamline your market research process. In quantilope's guide, Implementing AI Into Your Ma...

The Importance of Advanced Methodologies in Consumer Research

We talk a lot about advanced methods - and for good reason. Advanced methods are a means of research that go beyond the 'what' to get at the 'why'.

Five Misconceptions About Tracking Research

If you've been shying away from tracking research for fear of not having the time or resources, this one's for you.

Guide to Automated Tracking Research

Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...

The Path to Best-in-Class Insights

Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...

How to Buy Research Technology in 2023

Budgeting can be hard. Learn how to make it easier by adopting a research technology for your insights department in 2023.

Tapping Into Consumers' Subconscious Through Implicit Research

Brands have the option to use any number of research methods - be it a MaxDiff, TURF, Segmentation, or Key Driver Analysis. All advanced research methods have their own unique benefits, but one, in pa...

Your Guide to Automated Brand Tracking Research

Brand tracking research is the consistent monitoring of quantitative data to identify shifts in consumer sentiment over a dedicated period of time.

New Consumer Trends in Sustainability, in Partnership with Kraft Heinz

quantilope’s 2022 Consumer Trends in Sustainability, in partnership with Kraft Heinz, explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainab...