On Stage with Ad Age: Why Your Brand Can’t Grow Without This Key Analysis
Katelyn Ferrara (quantilope) and Leah Swalling (Kettle & Fire) discuss the importance of Mental Availability for brand growth at...
.png)
Your First Week at quantilope: What to Expect
quantilope's Marina Ledda and Amelie Murphy share their experiences joining the team and highlight what future new hires can...
How Deichmann Found the Right Fit for Brand Health Tracking
How Deichmann, Europe's leading footwear retailer, shifted from passive funnel tracking to Mental Availability tracking to fuel...
Category Twins: Build Your Synthetic Community of Digital Twins
A synthetic community of digital twins built on your own brand data, bringing the consumer voice into every meeting.
Best Ad Tracking Software for 2026-2027
This post helps brands understand the importance of ad tracking and provides a list of ad tracking tools to consider for optimized...
quantilope’s Mental Availability Norms Add a Contextual Layer to Brand Health Insights
Mental Availability Norms are reference points built on quantilope's extensive dataset, adding broader industry and regional...
Vita Coco & quantilope: Conquering The Market Through Consumer Consumption
How Vita Coco targets high-converting consumption moments through automated Category Entry Point mapping to drive real-world sales...
A High-Profile Partnership Built on the Gold Standard in Tracking
How Saatva leveraged quantilope's brand tracking approach to validate a high-profile sports partnership.
Market Research Platform vs. Agency: Choosing the Right Solution
A guide to choosing between a market research agency and a market research platform based on several key considerations.
How To Automate A/B Testing in Market Research
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
Ad Copy Testing Surveys: Example Questions and Use Cases
Learn how and when to leverage ad copy testing as part of your research strategy - such as testing the relevance or believability...
quantilope's Latest Platform Innovations Fueling Brand Growth
Discover how quantilope's latest platform innovations are transforming brand growth with advanced AI tools and market research...
