CBC allows measurement of preference, importance, and willingness to pay. Conclusions about the importance of individual characteristics are drawn indirectly from a realistic overall product evaluation.
How great is willingness to pay for a new product and thus the optimum price for that product?
How important are specific product characteristics to consumers?
What characteristics create the greatest utility and are thus important for the decision to buy?
For which product characteristics do consumers have the greatest willingness to pay a price premium?
What is the willingness to buy for the product in the competitive environment?
The unique automation in quantilope allows simple, clear CBC set-up and methodologically correct implementation. Using state-of-the art Hierarchical Bayes algorithms, the software also calculates and comprehensively visualizes the results, allowing recommendations for action to be intuitively derived. The innovative conjoint market simulator, which forecasts “what if” scenarios in real time, makes competitive analysis directly available.
Purchase probabilityThe current purchase probability for the product at the current market price is already very high – greater than 40%.
Price optimizationA higher price would increase turnover, so the optimal price is higher than the current one.
Price has the greatest effect on willingness to buy; the brand plays a subordinate role.
In the competitive environment, the brand receives great preference, but is evaluated as being very similar to other brands.