Key Driver Analysis determines the most important drivers of e.g. brand appeal, purchase intent, or customer satisfaction and uses this information to prioritize the most effective levers for improving the target value in question.
What characteristics are most important for a positive brand image?
What product features will allow me to increase willingness to buy?
What levers are most effective for improving customer satisfaction?
What is the performance with respect to the most important drivers compared to the market average?
Why is my Net Promoter Score® worse than my competitor’s?
quantilope’s unique automation enables users to perform key driver analysis easily and in a methodologically correct manner, even without specialized statistical knowledge. Using the analysis requires only evaluations of the target value and the driver on classic rating scales. Calculation of relationships is automatic, takes only a few seconds, and is based on valid machine learning algorithms. The software also visualizes the results so that they are suitable for management, allowing appropriate recommendations for action to be recognized at a glance.
The most effective drivers for brand consideration for supermarkets are credibility, quality, and modernity.
PrioritizationImproved performance with respect to credibility should be given top priority and the existing strength in quality further developed.
BenchmarksPerformance for the important driver of sustainability is very weak compared to the market average.
BudgetBy moving the focus away from inspiration and local produce, finances can be freed up for investment in more effective brand drivers such as sustainability.