In this blog, we will look at what market research trends businesses can expect throughout 2024, and why they should be keeping a close eye on them.
In this blog post, we review some of the ways to streamline and take action on valuable tracking insights that can positively shift the trajectory of your business planning.
In the ever-evolving landscape of consumerism, staying ahead of the competition requires agile adaptability and operational efficiency; one crucial aspect to those efficiencies is trusted tracking res...
In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since t...
In this article, we’ll explain what concept testing is, how to run this type of market research, and how quantilope’s advanced methodologies validate your concept ideas to move forward with confidence...
Trends are everywhere. They are central to how businesses craft their product development, marketing, and social media strategies, and how consumers go about purchasing decisions.
Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...
Join quantilope’s Co-Founder & CEO, Peter Aschmoneit and Director of Data Science, Jannik Meyners, for a presentation on the benefits of AI within research and a perspective on how to make AI appr...
After several years of extensive training sessions, learnings, and audits, quantilope is proud to share it has earned a globally-recognized certificate: ISO 27001.
To continue offering the most competitive and leading insights platform, quantilope is proud to introduce quinn, our automated AI co-pilot for advanced consumer research!
Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.
Explore three waves of Better Brand Health Tracking in quantilope's newly-updated soda category study!
Join quantilope's Global Director of Solutions Consulting, Dr. Bea Capestany as she takes us through brand health tracking and the key metrics you need to incorporate to help your brand stay competiti...
In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.
Did you know that a significant portion of your consumers' decisions are made as a result of their subconscious associations? Tap into this hidden realm and enhance your business strategies with quant...
quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.
Amidst all the buzz about AI, you might be wondering how to leverage Artificial Intelligence to enhance and streamline your market research process. In quantilope's guide, Implementing AI Into Your Ma...
In this article, we take a look at the benefits of choice-based conjoint (CBC), how and when to conduct a CBC study, what CBC questions look like, and an example of a CBC project.
Join quantilope’s Chief Product Officer, Lucas Bremer, and Director of Data Science, Jannik Meyners to learn the benefits of AI. Discover how approachable and applicable AI can be for research teams.
Hear from Chris Wardlaw, Head of Global Research and Insights at MoneyGram International, presenting a case study on his team’s multi-step approach to building and launching an automated global brand ...