quantilope blog

Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Settling in for summer

A hopeful uptick in consumer sentiment quickly fades as wave 7 of the Consumer NOW Index shows a significant drop in both current and future outlook.

Where is the #mrx industry headed post-pandemic?

Where is the #mrx industry headed post-pandemic? quantilope joins Greenbook's Insights Leaders Roundtable to discuss.

Join quantilope and Women in Research for our first New York virtual event!

Join quantilope and WIRe on Tuesday, June 9th for an evening to relax, chat, and network with our first virtual New York event - The Great Reset 2020.

quantilope at the Insights Association NEXT Conference 2020

Join quantilope at the Insights Association NEXT Conference for findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Are we ready to go back to normal?

Wave six of the Consumer NOW Index shows that for the first time consumer sentiment and future outlook has climbed higher than where it started in wave 1.

Introducing quantilope's new manage section for enhanced collaboration

Introducing quantilope’s updated manage section designed to support remote collaboration for research teams working from home. The new manage section features tools to improve communication within the...

How do 13 fast-food brands rank among consumers?

Although McDonald’s vs. Burger King has arguably been the biggest fast-food rivalry in recent years, Chick-fil-A beats them both as the most preferred fast-food brand among US consumers. Thirty-six pe...

Video: What kind of research should brands conduct in a crisis?

quantilope co-founder and US Managing Director Tom Fandrich discusses the three types of research all brands should conduct to help navigate a crisis.

The Consumer NOW Index: Understanding and interpreting the MaxDiff

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). Here, we will focus on the results from the MaxDiff in the...

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