In this post, learn what brand value is, how it differs from other key metrics such as brand equity, and key components that feed into brand value.
This blog post covers the basics of brand perception - including what brand perceptions are, why perceptions are important, and ways you can measure perceptions for your brand. Brand perception can dr...
In this post, we’ll cover what brand equity is, how to build brand equity up over time, and ways to measure/monitor brand equity over time.
This blog explores how to use a brand insights software or tool to improve your brand strategy - starting with what brand insights are, what they can help with, how to use brand insights tools, and br...
For the fifth year in a row, quantilope has been named in Deloitte's Technology Fast 50 ranking - proving continued, significant growth over the course of several years.
Artificial intelligence has its place across the entire end-to-end research process, but one area in particularly where it will save researchers a lot of time and energy is in the survey development s...
In this client success story, learn how MoneyGram was able to leverage quantilope's automated platform to launch 18 research trackers in just under two months to monitor their Formula 1 racing sponsor...
Join one of quantilope's Solutions Consultants, Lindsey Guzman as she takes us through brand health tracking and the key metrics you need to incorporate to help your brand stay competitive.
Integrating Artificial Intelligence (AI) into your research studies to easily leverage advanced research methodologies is one of the best ways to turn basic usage and attitude metrics into detailed, a...
In this Guide to Better Brand Health Tracking, learn how to set up and run a modern day brand health tracking project for better, clearer, more actionable business recommendations.
As any brand within the beverage industry, you need to carve out your own niche within the crowded space. In our fourth wave of our soda category Better Brand Health Tracking study, we explore a new m...
Previously in our Better Brand Health Tracking series we've talked about everything from the basics of a BBHT approach to specific aspects of the solution such as Category Entry Points (CEPs) and Ment...
With the rise in automation and artificial intelligence (AI), it seems silly not to take advantage of these AI market research tools within your projects. Automation and AI significantly streamline su...
To keep up with modern day consumers, traditional/agency research vendors with extensive timelines and expensive fees no longer work for brands trying to stay competitive. That's why more and more res...
We are thrilled to announce the appointment of Tom Fencl as quantilope’s Chief Financial Officer!
Get ready to level up your survey design skills! Our Academy course on Survey Design is now available to equip you with essential skills to create effective surveys. The course covers the basics of hi...
Join quantilope’s VP of Client Development, Katelyn Ferrara and Director of Data Science, Jannik Meyners, for a presentation on the benefits of AI within research and a perspective on how to make AI a...
In this blog post, we review some of the ways to streamline and take action on valuable tracking insights that can positively shift the trajectory of your business planning.
In the ever-evolving landscape of consumerism, staying ahead of the competition requires agile adaptability and operational efficiency; one crucial aspect to those efficiencies is trusted tracking res...
In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since t...