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Insights that bring you closer to your consumer

Introducing quantilope's mobile application for implicit market research

quantilope has launched a mobile application of its fully automated implicit method. Implicit market research unlocks the opportunity to tap into a consumer's subconscious associations towards a brand...

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quantilope + Just Spices: How to implement an agile toolkit

In our latest case study, we discuss how the German spice brand, Just Spices, worked with quantilope to implement agile research processes into their product development cycle to successfully enter a ...

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We asked 400 US auto consumers, and they're not as excited about electric cars as you may think

As the auto industry heats up with new feature innovation and an emphasis on electric (BMW, Mercedes, Porsche, and Volvo have all announced electric cars coming in 2020 and 2021) we wanted to learn mo...

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7 learnings from Agile Insights Transformations

How can you enhance your insights department? Focusing on our work helping brands and agencies adopt agile principles into their research processes, quantilope's latest white paper provides seven key ...

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Which states are consumers willing to pay the most for a pair of new sneakers?

Earlier this week, we reviewed subconscious consumer associations across different sneaker brands. Today, we’re going to take a look at consumers’ willingness to pay for sneakers across different prof...

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[Webinar] The Innovation Toolkit: An Iterative Framework for Agile Research

Learn how iterative research principles can help you to adopt agile workflows in 2020.  January 30th, 2020 10:00 am PST / 1:00 pm EST. In partnership with GreenBook. 

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Closer to the Consumer: A Year in Review

Earlier this year, we introduced quantilope’s “Closer to the Consumer" blog series. Our goal was to build a series of advanced, syndicated customer insight studies focused on market trends and changin...

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Do men not drink Grey Goose?

Earlier this week, we reviewed subconscious consumer associations across different alcohol categories including vodka, rum, tequila, whiskey, and cognac. Today, we’re going to take a deep dive into vo...

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According to 500 US consumers, these are the best alcohol types to give as a gift this holiday season

With the holiday gift-giving season quickly approaching, it’s easy to find yourself more stressed out than excited. Luckily though, December is the biggest month for alcohol gifting and is almost alwa...

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81 percent of dating app users would consider going out with someone who DM'd them on social media

Facebook has announced that they’ve joined the dating scene with Facebook Dating, claiming to have made finding love easier and more meaningful. But with a plethora of dating apps to choose from, how ...

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