Van Westendorp Price Sensitivity Meter Questions
In this blog post, review the four main questions asked in every Van Westendorp/Price Sensitivity Meter (PSM) research study to...
What is an Implicit Association Test (IAT)? Types and Examples
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Beyond the AI Hype: quantilope's New AI in Market Research Course!
Learn all about the quantilope Academy's new AI in Market Research course where we share best practices, expert insights, and...
What Are Quantitative Survey Questions? Types and Examples
Learn all about quantitative research surveys, including types of quantitative survey questions, question formats, and...
Your Guide to Cross-Tabulation Analysis
This post explains what cross-tabulation analysis is, how it works, examples, and how to analyze your data sets in new ways with...
Top Consumer Insights Companies To Consider in 2026
These are some of the top consumer insights companies you should be considering for your market research as you think ahead to...
One Year of Auto Insurance Insights Through Better Brand Health Tracking
Explore a full year of US car insurance insights with quantilope's Better Brand Health Tracker (BBHT).
Introducing quantilabs: Your Exclusive Access to quantilope's Innovation Pipeline
Introducting quantilabs: quantilope's exclusive innovation hub where clients can access and test our latest product developments...
Beyond Buzzwords: Consumer Insights vs. Consumer Intelligence
This article defines the real difference between two major buzzwords in market research: Consumer Insights and Consumer...
The Value of Distinctive Asset Testing for Your Brand
This blog explores Distinctive Asset Testing: a means of market research that helps brands understand if their brand assets are...
quantilope Achieves ISO 20252:2019 Certification for Market Research Services
This blog announces quantilope's achievement of ISO 20252:2019, strengthening it's commitment to data quality.
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Capture Real-Time Feedback With quantilope's Open-End AI Probing
quantilope launches an AI probing feature for open-end responses!