As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...
Tracking research is the continuous, measure of critical consumer metrics over time - driving high-impact decision-making and business growth. While tracking is among the most popular forms of market ...
In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.
This blog explains what cross-tabulation analysis is, how it’s traditionally been done with research agencies, and quantilope’s approach to making data analysis quick, intuitive, and automated.
Hear how Kraft Heinz partners with quantilope to automate their tracking research.
In this blog, we will explain what cluster sampling is, how it differs from other common sampling methods, the types of cluster sampling available, the advantages of using it, and examples.
After wrapping up a research study, are you typically left with a data file wondering how to display your survey results in an impactful way?
Exciting news - the quantilope Academy has just rolled out its first advanced method course: Count-Based Maximum Difference Scaling! That’s a mouthful - so we generally just refer to this as ‘MaxDiff’...
Market research hasn’t always been quick. Traditionally, it took a substantial amount of time to properly set up a questionnaire, write programming logic, test the functionality, reach out to panel pr...
This blog post is dedicated to a comparison between market research platform solutions and traditional market research agencies.
In this post, learn how to use exploratory research as a tool for arming your business with data-backed decision-making.
Industries are growing and evolving faster than ever before. Whether it’s an industry’s product/service offering, the layouts of stores, e-commerce strategies, or updated brand positioning, industry l...
If you've been shying away from tracking research for fear of not having the time or resources, this one's for you.
Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...
It's that time of year - March Madness! A time when we fill out tournament brackets with friends and family, gather around our tv screens, and root for the teams we have moving on to the final four - ...
In this short guide, learn what product category understanding is, why it’s important, how it relates to other types of analyses, and how to leverage this kind of market research study for your own bu...
Maintaining high-quality data can make the difference between selecting a successful advertising campaign or product concept and one that flops. Market research panel providers take great steps to ens...
In this category understanding study, we explore who's getting high - and why.
Become a TracKing or Queen! Innovations in automation now make tracking research easy, fast and flexible. Automated tracking research can deliver up to five waves of data for the cost of one wave with...
Wondering why tracking research is so important and how to go about starting a tracking questionnaire for your business? You came to the right place!