In this blog, learn how to effectively analyze survey data and report on findings that portray an actionable insights story for key stakeholders.
In this post, learn what brand value is, how it differs from other key metrics such as brand equity, and key components that feed into brand value.
This blog post covers the basics of brand perception - including what brand perceptions are, why perceptions are important, and ways you can measure perceptions for your brand. Brand perception can dr...
In this post, we’ll cover what brand equity is, how to build brand equity up over time, and ways to measure/monitor brand equity over time.
This blog explores how to use a brand insights software or tool to improve your brand strategy - starting with what brand insights are, what they can help with, how to use brand insights tools, and br...
For the fifth year in a row, quantilope has been named in Deloitte's Technology Fast 50 ranking - proving continued, significant growth over the course of several years.
Artificial intelligence has its place across the entire end-to-end research process, but one area in particularly where it will save researchers a lot of time and energy is in the survey development s...
Integrating Artificial Intelligence (AI) into your research studies to easily leverage advanced research methodologies is one of the best ways to turn basic usage and attitude metrics into detailed, a...
In this Guide to Better Brand Health Tracking, learn how to set up and run a modern day brand health tracking project for better, clearer, more actionable business recommendations.
As any brand within the beverage industry, you need to carve out your own niche within the crowded space. In our fourth wave of our soda category Better Brand Health Tracking study, we explore a new m...
Previously in our Better Brand Health Tracking series we've talked about everything from the basics of a BBHT approach to specific aspects of the solution such as Category Entry Points (CEPs) and Ment...
With the rise in automation and artificial intelligence (AI), it seems silly not to take advantage of these AI market research tools within your projects. Automation and AI significantly streamline su...
We are thrilled to announce the appointment of Tom Fencl as quantilope’s Chief Financial Officer!
Get ready to level up your survey design skills! Our Academy course on Survey Design is now available to equip you with essential skills to create effective surveys. The course covers the basics of hi...
Ad tracking is the use of software to monitor the performance of a single advertisement or a wider marketing/advertising campaign. Ad tracking (sometimes called ad-effectiveness tracking) can be built...
In this blog, we will look at what market research trends businesses can expect throughout 2024, and why they should be keeping a close eye on them.
In this blog post, we review some of the ways to streamline and take action on valuable tracking insights that can positively shift the trajectory of your business planning.
In the ever-evolving landscape of consumerism, staying ahead of the competition requires agile adaptability and operational efficiency; one crucial aspect to those efficiencies is trusted tracking res...
In this article, we’ll explain what concept testing is, how to run this type of market research, and how quantilope’s advanced methodologies validate your concept ideas to move forward with confidence...
Trends are everywhere. They are central to how businesses craft their product development, marketing, and social media strategies, and how consumers go about purchasing decisions.